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Joanel is working with a client for a scalp micro pigmentation service


Look Good, Feel Good, Do Good

FRAMED's mission is simple, create a safe space for clients while providing services that enhance what you already have - beauty and goodness. We know that our services go beyond permanent makeup, we build and restore confidence within our clients, which helps them show up differently in their day-to-day lives.

Our service list focuses on offerings that impact the way clients view themselves and how they tackle previous insecurities. We use our time together to share stories, provide validation, and give you a place to feel seen and heard. 

FRAMED's business owner, Joanel, has trained with renowned industry leaders who are pioneers in permanent makeup, scar treatment, and scalp micro-pigmentation industries. The products she uses for each service are the best in the industry and are proven effective in achieving long-lasting results. Her signature realistic hair stroke pattern is one of the most coveted on the Peninsula, shocking clients that "it's not real hair". 

Joanel started her career as a makeup artist over 15 years ago. Since then she has also worked succesfully in the tech space and currently owns a coaching and consulting firm. Her endeavors have expanded into small business ownership over the past 6 years, where she could blend her passion for artistry with her business skills. Her focus has always been to bring balance and symmetry while enhancing their natural beauty. She is excited to continue using that methodology in this industry as well.

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"Confidence is the ability to feel beautiful without needing someone to tell you"

Mandy Hale 

Contact Us


San Mateo

235 E 3rd Ave Suite 221

San Mateo, Ca 94401

San Diego 

8055 La Mesa Blvd #103

San Diego, CA 91942


Business Hours


9 am - 6:30 pm 

Wednesday/Thursday/ Friday 

9 am - 4 pm


9 am - 4 pm

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